Color is one of the most important aspects of web design. It can set the tone and mood of a website, and bad color choices can make a site look amateurish or even unprofessional. So how do you choose the right colors for your website?
There are a few basic principles to keep in mind. First, make sure the colors you choose complement each other. A bad color scheme can be jarring and off-putting, so take the time to pick colors that work well together.
Second, think about the message you want to communicate with your colors. Bright, cheerful colors can convey energy and excitement, while muted tones may convey a more calming effect.
Third, keep in mind the demographics of your audience. Different colors may appeal to different age groups or genders, so consider who you are trying to reach with your website. By following these simple tips and additional ones found below, you can ensure that your website makes a great first impression with its colors.
Get inspired!
By going to your favorite websites within the industry you are working in to get familiar with popular themes and colors. Use Pinterest to gather some well designed, beautifully crafted websites to start your journey to a great-looking website
Gather opinions
Once you’ve found a good selection of colors, show some sample inspirations to close family or friends and ask them what they think. Don’t be afraid to get opinions, because your website’s colors can make or break its impact online! After all, you won’t be the only person looking at these colors, so might as well get some validation before you settle.
Don’t be afraid to branch out and challenge the industry!
Do you just like the colors, feel like they work together, and others seem to like them too? Then just go for it and create a brand out of it! Chances are if you like the colors, others will too.
Try out gradients
Gradients sometimes will look good with some colors and not others. Purples and pinks work well together, while orange and blue don’t. This is because if the colors are too far away from each other on the color wheel, they won’t have very many similar colors to create a beautiful gradient. Try out orange and yellows instead, or blue to purple for example.
Get started on your website!
Once you have a vision about what you want your online presence to look like color-wise, it’s time to make it a reality and get started on making it happen! If you need help, let us make your website dreams a reality by contacting us here at Tripl Digital.